Web development | SEO & Content
With a strategic bottom-up SEO approach, content depth, and a clear site structure, we have positioned CSM Consulting as experts in quality management and ISO standards, building sustainable topic authority.
„As a consulting firm, you live by credibility. SEOschmiede has ensured that this credibility is also visible online. Anyone looking for consulting on quality management or ISO standards today will find us. This is also clearly reflected in the inquiries we receive.".„
Carsten ScheidigManaging Director CSM Consulting GmbH
CSM Consulting is a specialized consulting firm that supports small and medium-sized enterprises in optimizing processes and establishing and further developing management systems.
At the beginning, CSM Consulting had a website that was neither content-wise nor structurally oriented towards SEO or user guidance.
What was missing:
Additionally, the market for quality management and ISO consulting is highly competitive, with established competitors holding the top positions.
organic keywords in the top 3 on Google
Impressions of Google Search
organically generated backlinks from other websites
high-quality content pages built
Let's analyze together how we can take your business to the next level. Schedule a free initial consultation!
Instead of directly targeting highly competitive keywords, we consciously opted for a bottom-up approach. The initial focus was on informational search terms with low search volume. Through the systematic expansion of thematically related content, visibility was gradually built, and at the same time, topical authority in the areas of quality management and ISO standards was developed. As the domain's strength increased, central, highly competitive keywords were then strategically optimized.
As part of the collaboration, the website was completely redesigned and implemented technically and content-wise. The new site structure is clearly oriented towards the needs of the target audience and the search intent of potential customers. Content was specifically built along the customer journey and internally linked in such a way that key pages are sustainably strengthened. In parallel, rankings and user behavior were continuously analyzed to constantly optimize and further develop content.
The combination of a website relaunch and strategic SEO led to a significant increase in organic visibility. The development was particularly successful for highly relevant and highly contested keywords. CSM Consulting now achieves top rankings for „Quality Management Consulting“ and „ISO 9001 Consulting,“ among others, and is clearly perceived as an expert in this topic area.
Instead of directly targeting highly competitive keywords, we consciously opted for a bottom-up approach. The initial focus was on informational search terms with low search volume. Through the systematic expansion of thematically related content, visibility was gradually built, and at the same time, topical authority in the areas of quality management and ISO standards was developed. As the domain's strength increased, central, highly competitive keywords were then strategically optimized.
As part of the collaboration, the website was completely redesigned and implemented technically and content-wise. The new site structure is clearly oriented towards the needs of the target audience and the search intent of potential customers. Content was specifically built along the customer journey and internally linked in such a way that key pages are sustainably strengthened. In parallel, rankings and user behavior were continuously analyzed to constantly optimize and further develop content.
The combination of a website relaunch and strategic SEO led to a significant increase in organic visibility. The development was particularly successful for highly relevant and highly contested keywords. CSM Consulting now achieves top rankings for „Quality Management Consulting“ and „ISO 9001 Consulting,“ among others, and is clearly perceived as an expert in this topic area.
Collaboration with CSM Consulting will continue and be strategically expanded. The current focus is on further scaling organic visibility along clearly defined service offerings.
These include, in particular:
In parallel, we are specifically expanding our thematic coverage into more competitive, strategically relevant areas such as risk management and sustainability management in order to further deepen our existing thematic authority and tap into new growth potential.
The goal is to establish CSM Consulting not only as visible in the long term, but also as the first point of contact for quality management, ISO standards, and related management systems.
Our ongoing SEO support starts at €1,500 per month, depending on the scope, competition, and goals. If you're looking for specific support on a particular topic, you can also book individual consulting hours with us. In a free initial consultation, we'll work together to figure out which model suits you best.
We rely on a proven toolset from the SEO industry: Ahrefs for keyword and competitor analysis, Surfer SEO for data-driven content optimization, Google Search Console and Google Analytics for traffic and performance data, and Screaming Frog for technical website audits. Additionally, we use Peec AI for measuring brand visibility in AI search engines and our own internally developed tools.
When you use our chatbot, your text input is sent to the OpenAI API (/v1/chat/completions) to generate responses.
We as SEOschmiede save no chat content and never know what you enter into the chat window.
Important: Please Do not enter any sensitive or personal data (e.g. names, contact details, health data, political/religious views, passwords, payment data).
OpenAI does not use API data (according to their privacy policy) to train its models. To detect misuse, OpenAI can use prompts/responses up to 30 days in security logs and deletes them afterwards, provided that there is no legal obligation to the contrary.
You are currently viewing a placeholder content from Vimeo. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.
More InformationYou are currently viewing a placeholder content from YouTube. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.
More InformationYou need to load content from reCAPTCHA to submit the form. Please note that doing so will share data with third-party providers.
More Information
