SEO & Content | Web development
+144 % more organic traffic for
Ordination Lucky Child
With a combined approach of building trust through expert content, location-specific landing pages, and a structured website relaunch, we have established Glückskind as the premier digital contact point for pediatric medicine in Vienna.
Satisfied customers
Dr. Lisa RobertsPediatrician, Glückskind Practice
”
The Customer and its starting situation
Lucky child
The Glückskind Pediatric Medical Center is a specialized private pediatric practice located in Vienna's 7th district. The multidisciplinary team of pediatricians, specialists, and therapists provides care for children and adolescents from their first day of life up to adulthood.
- Branch Medicine / Pediatric Medicine
- Location 1070 Vienna, Austria
- Performance Private pediatric practice with specialists (including pediatric cardiology, pediatric neurology, vaccination counseling)
The Glückskind practice already had a website, which was neither content-wise nor structurally oriented towards SEO or user guidance.
What was missing:
- Local visibility for relevant keywords in the Vienna area
- Thematic depth and trust-building content for parents
- Clearly structured service and offering pages
- Organic rankings and measurable reach
In addition, the market for pediatric medicine in Vienna is highly competitive, with established clinics, health portals, and practices holding top positions.
The Numbers Overview
more organic overall traffic
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The way to Success !
Our Approach
Instead of directly targeting highly competitive keywords like „pediatrician Vienna,“ we deliberately chose a two-pronged approach: on the one hand, building topical authority through expert medical content for parents, and on the other hand, creating location-specific landing pages for concrete search queries in the Vienna area. In parallel, the Google Business Profile was optimized to specifically strengthen local discoverability.
Implementation
As part of the collaboration, the website was comprehensively revised, both structurally and content-wise. The new site architecture is consistently oriented towards the search intentions of parents in Vienna. Content was specifically developed along the typical parent journey and internally linked in such a way that central pages are sustainably strengthened. In parallel, continuous analysis of rankings and user behavior was carried out to constantly optimize and further develop content.
Results
The combination of a website relaunch, strategic content, and local SEO led to a significant increase in organic visibility. The development was particularly successful for locally relevant and highly competitive keywords. The Glückskind pediatric center now achieves top rankings for terms including „pediatrician Vienna,“ „pediatric cardiology Vienna,“ and „birth preparation course Vienna,“ and is clearly perceived as an expert in this topic area.
What happens next:
The way to Success !
Our Approach
Instead of directly targeting highly competitive keywords like „pediatrician Vienna,“ we deliberately chose a two-pronged approach: on the one hand, building topical authority through expert medical content for parents, and on the other hand, creating location-specific landing pages for concrete search queries in the Vienna area. In parallel, the Google Business Profile was optimized to specifically strengthen local discoverability.
Implementation
As part of the collaboration, the website was comprehensively revised, both structurally and content-wise. The new site architecture is consistently oriented towards the search intentions of parents in Vienna. Content was specifically developed along the typical parent journey and internally linked in such a way that central pages are sustainably strengthened. In parallel, continuous analysis of rankings and user behavior was carried out to constantly optimize and further develop content.
Results
The combination of a website relaunch, strategic content, and local SEO led to a significant increase in organic visibility. The development was particularly successful for locally relevant and highly competitive keywords. The Glückskind pediatric center now achieves top rankings for terms including „pediatrician Vienna,“ „pediatric cardiology Vienna,“ and „birth preparation course Vienna,“ and is clearly perceived as an expert in this topic area.
What happens next:
Outlook
Cooperation with the Glückskind Pediatrics Center will continue and be specifically expanded. The current focus is on further scaling organic visibility along clearly defined service offerings.
These include, in particular:
- The structured development of course pages for birth preparation and first aid courses, as well as their targeted SEO positioning.
- Deepening thematic authority through practical expert articles on specific health topics for parents.
- The stronger focus on specialized areas of performance such as pediatric neurology, pediatric cardiology, and vaccination counseling.
The goal is to establish Glückskind Pediatric Center not only as a visible but also as the first point of contact for parents in Vienna long-term – for medical questions, emergency care, and courses related to children's health and development.
Frequently Asked Questions
What is SEO anyway?
What is the cost of your work as an SEO agency?
Our ongoing SEO support starts at €1,500 per month, depending on the scope, competition, and goals. If you're looking for specific support on a particular topic, you can also book individual consulting hours with us. In a free initial consultation, we'll work together to figure out which model suits you best.
What industry-standard SEO tools do you use?
We rely on a proven toolset from the SEO industry: Ahrefs for keyword and competitor analysis, Surfer SEO for data-driven content optimization, Google Search Console and Google Analytics for traffic and performance data, and Screaming Frog for technical website audits. Additionally, we use Peec AI for measuring brand visibility in AI search engines and our own internally developed tools.
